Apple and Mozilla push aggressive tracking protection while Google resists changes
The browser industry splits over new privacy standards as Safari and Firefox implement aggressive tracking prevention measures. Apple's Intelligent Tracking Prevention now blocks cross-site tracking by default, while Mozilla's Enhanced Tracking Protection removes social media trackers. Google Chrome delays similar features, citing concerns about website functionality and advertising revenue impacts. Publishers report significant drops in programmatic advertising income, forcing reconsideration of revenue models. Privacy advocates applaud the browser makers' stance, while advertising industry groups lobby for weaker protections. The battle reflects broader tensions between user privacy and digital advertising economics that fund free internet services.
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